Websites
6 min read
What makes a business website convert
Conversion is not a button colour. It is clarity, speed, proof and a next step that is easy to take. Here is how we think about each one.
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Insights/ 006
Thinking we put into practice.
Short, practical articles from the studio. No statistics we cannot stand behind, no client stories we cannot name: just the reasoning we use on real projects.
AI & automation
7 min read
Which workflows actually suit AI automation
Not every repetitive task is a good candidate for a language model. A practical checklist for finding the ones that are, and for leaving the others alone.
ReadAI & automation
6 min read
AI automation versus conventional automation
Rules-based automation and language models solve different problems. Knowing which one you need saves money, and most real systems use both.
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